![]() ![]() Firstly, you can include In-App ads, so when a user clicks on an advert in your App, you’ll get paid for it. There are a few ways you can monetize your free App, but I’ll describe what we suggest to our customers. This is particularly important for network-based apps, but beyond that, having lots of users for any App is certainly a good thing! Leading on from this, free Apps make it easier to get tons of more users. They can download your App on a whim, test it out and decide if they like it. Free Apps generally receive more downloads than paid Apps. Nothing is standing in the way of the user. With free apps, there is literally zero download threshold. They can, more than likely, find an App that is similar to yours which is free, so why would they bother purchasing yours when they can get the same one for free? Free Apps They want to save money, not spend it.Įven with lots of great reviews, people are less likely to purchase an App if they can’t try it out first. ![]() If your customers are using your App to get discounts and earn loyalty rewards, they’re not going to pay for your App just to get those. Mobile Apps are often used by small businesses as another marketing tool to create loyal users. However, for a business that just wants to build its brand image and get its name out there, a paid app might not be the best idea. Let’s weigh up both sides of the argument…Īs mentioned above, paid Apps obviously result in a higher average revenue per download, they have a higher perceived value and users are generally more loyal to Apps they pay for. If you have a large customer/follower base, then a paid app can work in your favor. But remember, 90% of iTunes App Store Apps are free. Yes, there are some advantages to a paid App, extra revenue being the obvious one. Now, although it’s not up to us, we want you to have the best understanding of what is right for your App. To have a successful App is everyone’s main goal. We regularly get clients asking us whether they should charge for their App or not. ![]()
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